Luckybars are a delicious way to ensure your child is getting protein and clean nutrition whether at home, at school, on-the-go, at sports, or really…ANYTIME! The only bar made specifically for kids, it was designed to support the nutritional needs of growing children. Kids thrive when they are well-nourished and Luckybar is a great way to help them thrive!
Luckybars are a delicious way to ensure your child is getting protein and clean nutrition whether at home, at school, on-the-go, at sports, or really…ANYTIME! The only bar made specifically for kids, it was designed to support the nutritional needs of growing children. Kids thrive when they are well-nourished and Luckybar is a great way to help them thrive!
Luckybars will always feature the signature blue halo representing a halo of wellbeing and accompanying 11 stars, which represent the 11 key benefits of proper nutrition on children.
Healthy Weight For Height
Improved Mental well-being
ability to help, learn and concentrate
Good energy level
easier recovery from illness or injury
improved self-esteem
Strong bones and muscles
Faster wound healing
Risk of heart disease, stroke, diabetes, cancer and bone disease 
ability to help fight off sickness and disease
creating good nutritional habits for life

“My son needed good clean protein in a product that would look, feel and taste like a treat. Had a product like Luckybar exsisted… I never would have created it.”

Jamie Oberweger, CEO, Luckybar
We tried everything to get our son to eat protein. He wouldn’t eat any of it. Out of desperation, we worked with a physician, food scientist, nutritionist, and our oldest son to develop a bar with the taste and texture he already loved but would secretly be packed with protein. Now sold in 6,000 stores, Luckybars are parents’ “go-to” snack for their kids!

“My son needed good clean protein in a product that would look, feel and taste like a treat. Had a product like Luckybar exsisted… I never would have created it.”

Jamie OberwegerCEO, Luckybar
We tried everything to get our son to eat protein. He wouldn’t eat any of it. Out of desperation, we worked with a physician, food scientist, nutritionist, and our oldest son to develop a bar with the taste and texture he already loved but would secretly be packed with protein. Now sold in 6,000 stores, Luckybars are parents’ “go-to” snack for their kids!
Thinking about the kids as always, we have developed a partnership with Nickelodeon to give kids what they want: Their favorite characters now on their favorite bar!
Created in honor of Isabella Santos who fought Neuroblastoma, ISF is dedicated to improving rare pediatric cancer treatment options in an effort to increase survival rates of kids with cancer.
Serving our nation by honoring our defenders, veterans, first responders, their families, and those in need. Creating and supporting unique programs designed to entertain, educate, inspire, strengthen, and build communities.
BABY2BABY provides children living in poverty with food, diapers, clothing and all the basic necessities that every child deserves
We have been the talk of the town for a while now. Look who’s been spreading the word.

“This is a bar we can definitely get behind!”

-Chowhound

“Luckybars can help ensure kids get all the protein they need”

-Forbes

“The only bar exclusively designed to meet kids' nutritional guidelines and lifestyle.”

-Red Tricycle
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